11.16.09
Posted in Crystallized, Offering Spa Discounts, Salon Management Tips, Spa Business Tips, Spa Management, Swarovksi Crystal Shirts, crystal tees, custom apparel, custom logo shirts, custom salon tees, custom spa shirts, inSPAration, online shopping, promotional apparel, rhinestone tees, salon logo wear, salon shirts, salon tees, spa logo wear, sparkle plenty, sparkly rhinestone shirts, staff shirts at 3:53 pm by Sparkle Plenty
by Dori Soukup, Executive Director of InSPAration Management
Holiday Spa & Salon Promotions
Yes, it’s November already and you know what that means — Thanksgiving, Christmas, the entire Holiday Season is just around the corner. You know the old saying “if you don’t have a plan, you are planning to fail”, so don’t postpone your success! Here are a few KEY steps to insure a profitable holiday season for your spa or salon.
“8 Steps for Success” Plan:
1. Merchandising MIX
2. Gift card packages
3. Decorating the spa
4. Holiday event
5. E-news Marketing
6. Special client gifts
7. Team targets
8. Team party
1. Merchandising MIX
Decide what new gift items you want to offer and order them now. Create a festive way to package them. Bundling a few items together is a good idea, but make sure the packaging is attractive and irresistible. You want low, medium and high price points in order to appeal to different clientele. Run reports to determine what sold very well for you last year and do something similar. Don’t get stocked up on only skin care. Combine skin care with other items like CD’s, bath products, accessories, candles, books, etc. Get creative and involve your team in the process. If they are sold on the items, your team is more likely to promote and sell them.
2. Gift Card Packages
Gift card sales are always a big hit during the holidays, but here is a tip on how to maximize your gift card sales. Don’t sell gift cards alone. Create three to four packages of gift cards and include product gifts within each one. So instead of someone just buying a gift card, they are able to buy a gift with the card. Create a flyer featuring 3 or 4 packages and make sure they are at different price points. Display the gifts in a prominent area within the spa to attract attention and make people aware of the packages. This really works! You can increase your gift card sales tremendously.
3. Decorating the Spa
Make the spa ambiance festive, but keep it simple. Remember less is more. Include your products within the decorations. A simple thing to do is to display beautifully wrapped packages with ribbons especially by the gift card area. Have fun and get creative!
4. Holiday Event
What a great way to thank all your clients and generate revenue at the same time!
Planning a Holiday party should involve the whole team. I can write an entire article about this topic alone. But to summarize, you will need to do an invitation, barter all your food and drinks, decide on which treatments you want to feature in each room. Most importantly, set a target as to how much business you want to generate. One key point is to give each guest when they walk in “spa dollars” that are good only during the event. Spa dollars are used towards a variety of items you are offering on that day. At events like this, depending on how many people you invite, thousands of dollars in sales can be generated.
5. E-news Marketing Prepare and send out gift card promotions via e-mail. Inform your clients of all the fun and exciting things you have going on this season. Include some spa cuisine recipes and tips on how to stay healthy during the Holiday season, and of course promote your gift packages. If you don’t have an e-newsletter check out, we have the “Ready-to-GO” Spa E-news, please visit our site InSPAration Management for details.
6. Special Client Gifts
We all have special clients that spend a lot of money. You want to show your appreciation to them with some sort of gift. Let them know they are special to you! One way to give a beautiful gift AND advertise your brand is with a rhinestone shirt from Sparkle Plenty Designs can create tees with your logo and/or name in attention-getting crystal or rhinestone — a gift your customers will enjoy wearing (and they can chat up your spa when people notice their sparkle-wear).
7. Team Targets
Set team targets for service, retail, and gift card package sales. Make a contest and give the winners or whoever reaches the target something special. Get the team excited about the opportunities they have.
8. Team Party
A Team appreciation party is a must! Do something special to let them know how valued they are. Lee Romano Sequeira, co-owner of Sparkle Plenty Designssays, “If you have a business or a team which needs to work together, or create a brand image for your company, giving your employees custom crystal or rhinestone apparel is terrific to build a sense of team spirit and camaraderie. It shows your staff that they are part of something.”
Go ahead and get started. We found the best way to get these things done is to schedule them into your calendar and begin working on them. If you start now and don’t procrastinate, you and your team will have a great Holiday Season.
If you own or manage a Spa, or wish to find out more information about coaching services to ignite your operation for dynamic spa performance please visit InSPAration Management. InSPAration management specializes in delivering a full spectrum of proven-effective spa consulting solutions to ensure your spa’s success. Whether you have an existing spa or are opening a new spa, InSPAration offers professional spa consluting from pre-opening to grand opening…and beyond.
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09.02.09
Posted in Katelyn Joy, Katelyn Joy Derstine, Katelyn Joy Scholarship Fund, crystal tees, custom apparel, custom logo shirts, custom salon tees, custom spa shirts, fundraiser apparel, fundraising shirts, gifts for girls, gifts for moms, goodtobeyou, hotfix transfers, inspirational tees at 12:09 pm by Sparkle Plenty
“DESIGN DIVAS” Article in STITCHES Magazine – September 2009
Lee Romano Sequiera’s decorative approach is crystal clear – literally. “I’ve always liked original things,” says Sequiera, owner of Philadelphia-based Sparkle Plenty Designs, which has been a pioneer in the crystal T-shirt fashion movement. “Once you make something original, you want to share it with other people.”
Sequeira’s career didn’t begin in fashion, but her previous work allowed her to tap into her creativity. “My background is in publicity, promotions and book publishing,” she says.
After attending a beauty convention in New York City – and being inspired by a convention speech by Kyan Douglas, star of the fashion-oriented TV show Queer Eye for the Straight Guy – Sequiera decided to start GoodtoBeYou.com in 2004. Later that year, she won an award for “Most Beautiful Website” from celebrity makeup artist Elke Von Freudenberg.
“I fell in love with so many of the spa, bath and beauty products on display and decided to start my own site with fun, practical and unique products and informative articles for women,” Sequiera says. “After a year, I added handbags, accessories and created a dare-to-wear line of crystal and rhinestone shirts with cheeky sayings on them – even a line of shirts for people who had plastic surgery and wanted to have fun with the healing process.” (Some of those sayings include “I Love The New Me,” and “Under Construction.”)
Two years later, Sequiera and her husband, Andrew, moved from New Jersey to Philadelphia when they acquired Sparkle Plenty from its owners, who had founded the store six years earlier. Sparkle Plenty provides custom crystal apparel for a variety of markets, from restaurants and wineries to spas and salons. Sequiera’s T-shirts are embellished with Swarovski crystals. “We were one of the first companies to make crystal shirts,” she says. “They’re actually pro-set and heat-transferred on.” Her more creative designs include tees that feature a yin and yang, a lotus flower and a peace sign.
In addition to its numerous T-shirt designs, Sparkle Plenty offers Swarovski crystals for accessories such as hats, headbands, jewelry – and even body tattoos. “They’re crystals with a medical adhesive on the back,” Sequiera says. “You just press it on the skin wherever you want, you peel back the clear tape, and you have a crystal design that will stay on your skin for anywhere from five days to two weeks. They’re really popular for summer.” In the past four years, Sequiera has already had her share of top clients for her crystal T-shirts, including NASA, the Dallas Cowboys cheerleaders and Mexico’s Next Top Model. For each of these companies, Sequiera turned their respective logos into a crystal embellishment across the middle of the tee.
But with all the prestige that comes with her nationally-known customers, Sequiera is the most passionate about her lower- profile work for fundraising events. “My husband and I are big believers in giving back,” she says. One of the collections closest to Sequiera’s heart is in memory of Katelyn Joy Derstine, a 20-year-old girl who was recently killed in a car accident. “She was a budding artist, involved in the community, an all-around great kid,” she says.
So, Sequiera and Derstine’s mother collaborated on the Fly High Tee collection. Sequiera took a piece of original artwork by Derstine and converted it into Swarovski crystal art. The artwork includes a butterfly with the words “Fly High” on each side of the design. The profits from each shirt go to the Katelyn Joy Derstine Scholarship Fund. “When and if we do T-shirts like that, I’d rather give some back to charity,” Sequiera says. The Sequieras also donate a portion of each custom order of 25 pieces or more to one of several charities, including Make-A-Wish Foundation and Defenders of Wildlife.
Sequiera says she loves what she does – not just because of her charity work or her high-profile clients, but because she’s a crystal tee client herself. “I’m a sparkly girl,” she says.
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08.06.09
Posted in crystal tees, custom apparel, custom logo shirts, custom salon tees, custom spa shirts, promotional apparel, rhinestone tees, salon logo wear, salon shirts, salon tees, spa logo wear, spa tees, sparkly rhinestone shirts, staff shirts at 1:41 pm by Sparkle Plenty
by Dori Soukup, Executive Director of InSPAration Management
I am frequently asked, “What type of spa discount or specials should I offer?”
Before I get into best practices, let’s talk about the goals you are trying to achieve from offering a discount. You don’t want to offer a discount to make less money, the goal is to make more sales and money, although it may be at a reduced profit margin.
But what I commonly see is a spa offering a percentage off, such as 20% off and so on. This type of discount is not going to increase your revenue, all its going to do is cause you to make less money. Here are some best practices to offer discounts:
1. Buy one spa treatment at regular price and receive ___________% off on the second: This type of discounting will guarantee an increase of revenue because it requires the consumer to buy something from you at full price to qualify for the discount . It’s still a great deal for the consumer and it’s a much better deal for you.
2. Gift with purchase: Department stores have been doing this for many years, because it works! The great thing about this promotion is to make the gift a retail product. This will introduce the consumer to your retail products, and if they like the product, they will purchase more. You can partner with your vendors for this type of promotion and negotiate a special price. This practice will not cut into your profit margin.
3. Guest check-out and future spa reservation: Many spas hand out a coupon for next visit. That’s a good effort, but who knows when the next visit is going to be? When offering next visit discount, make sure you place a date on it. The practice should be to reserve your next treatment now and receive ____%. You must create urgency and not leave the window of opportunity wide open.
By implementing these types of discount strategies, you will be able to offer spa specials that will increase your revenue without shrinking your bottom line. Try them and give us your feedback, we are always interested in your results! Marketing is the key to your success make sure you include all your specials in your monthly the consumer e-newlsetter. if you dont have one call us we have a great solution for you.
Also, for an add-on revenue stream please visit Sparkle Plenty Designs. Sparkle Plenty can recreate your Spa logo in beautiful Swarovski crystal or sparkling high quality rhinestones. They also have a full collection of crystal apparel made especially for the spa and beauty market – and if they don’t have it, they can create it!
If you own or manage a Spa, or wish to find out more information about coaching services to ignite your operation for dynamic spa performance please visit InSPAration Management. InSPAration management specializes in delivering a full spectrum of proven-effective spa consulting solutions to ensure your spa’s success. Whether you have an existing spa or are opening a new spa, InSPAration offers professional spa consluting from pre-opening to grand opening…and beyond.
“Change is inevitable, growth is optional,
choose your passage to excellence.”
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08.03.09
Posted in Swarovksi Crystal Shirts, crystal tees, custom apparel, custom logo shirts, custom salon tees, custom spa shirts, fundraiser apparel, fundraising shirts, hotfix transfers, promotional apparel, rhinestone tees, salon logo wear, salon shirts, salon tees, spa logo wear, spa tees, sparkle plenty, sparkly rhinestone shirts, swarovski crystal shirts at 10:39 pm by Sparkle Plenty
Wearables Magazine’s featured article for August ‘09 focuses on the increasingly popular use of crystal and rhinestone embellishments for the promotional apparel industry, and came to none other than Sparkle Plenty Designs (the “bling” experts) to ask a few questions about these hot trends in rhinestone and crystal.
Whether you’re in promotions, fundraising, corporate branding, have an upcoming event/tradeshow – or – you run a business whose audience is primarily female (beauty, spa, salon, etc.), Sparkle Plenty Designs can create the customized crystal or rhinestone apparel of your dreams.
You can see samples of some of the Swarovski crystal and rhinestone logo designs here: Custom Logowear.
Below please enjoy the full Wearables/Sparkle Plenty article:
Shimmering like the summer sun, metallics and shiny apparel remain “in” no matter what the season. Sequins in particular have been huge last autumn and will carry into the holiday season.
But what do to without a wealth of shimmering options? How could you please your sparkle-inspired customers? Think decoration, and look no further than apparel with rhinestones. “Rhinestones are something that have been around for awhile and people have certainly taken a liking toward them,” says Lee Sequeira, owner of Sparkle Plenty Designs (asi/88444). “And it doesn’t have to be only apparel. I get clients who’d like their cell phone, belts and even water bottles complimented with rhinestones.”This summer, workout clothes have received the most attention to add logos or lettering in rhinestones. But the attraction toward particular garments changes with the seasons. “I wouldn’t say one item is more popular than others,” Sequeira says. “During the winter months, end-users are attracted to hoodies and jackets and during the warmer days they like yoga pants and tank tops.”
However, if you’d like to bring out the bling in your inventory, make sure to carry a heavy inventory with rhinestones represented in multiple places. Sequeira says customers may be attracted to the location more than the shirt itself. For example, if you’re carrying yoga pants, offer a pair with rhinestones on the back, on the sides and a pair on the lower left pant leg. Such a variety will attract the interest of more potential clients.
Call Sparkle Plenty Designs at 1.800.952.0446 and let them bling your message to life.
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01.27.09
Posted in crystal tees, custom apparel, custom logo shirts, custom spa shirts, rhinestone tees, sparkly accessories at 12:29 am by Sparkle Plenty
Gorgeous lingerie adorned with Swarovski CRYSTALLIZED™ components (like our sparkling array of crystal tees at
Sparkle Plenty Designs) lit up the runway of the much anticipated Victoria’s Secret runway in the always hot Miami. Gorgeous Victoria’s Secret runway model favorites Heidi Klum, Adriana Lima, Marisa Miller, Miranda Kerr and Alessandra Ambrosio strutted amazing crystal wares on the catwalk.
On loan for the stunning couture catwalk were four pieces from Australian jewellery designer Jenny Manik Mercian – adding yet more dazzle to the occasion and ensuring that the show rocked in Swarovski’s signature style.
We can relate! We at Sparkle Plenty Designs adore sparkling crystal of all kinds, and make many of our high quality tees using genuine Swarovski crystal – the ultimate (sexy) bling!
So, keep life sparkly and pay us a visit at Sparkle Plenty. We feature a vast array of crystal tees, tanks, apparel – and – we specialize in custom crystal logowear – we can make your logo come to life in stunning crystal – plus, we have an assortment of pretty jewelry and other crystal gifts for women of all ages.
We at Sparkle Plenty Designs give a glam….really, we do.
~ ~ ~
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12.06.08
Posted in crystal tees, custom apparel, custom logo shirts, custom salon tees, custom spa shirts, promotional apparel, rhinestone tees, salon logo wear, salon shirts, salon tees, spa logo wear, spa tees, staff shirts at 3:08 pm by Sparkle Plenty
Sparkle Plenty Designs specializes in spa and salon logowear and accessories embellished with diamond-like SWAROVSKI™ crystals or shining rhinestones (so very pretty in person)! These styles perfect for Day Spas, Salons, Nail Techs, Stylists and more!
Sparkle Plenty Designs carries a gorgeous line of Spa & Salon stock designs to outfit your entire staff – from your Esthetician to your Massage Therapist.
Let Sparkle Plenty Designs bring your logo, spa or salon name to life with creating apparel with sparkling Swarovski crystals, which are permanently applied to our fitted shirts, tank tops, or garments of your choice. This can include ball caps, hoodies, totes, etc. We also work with rhinestone, rhinestud and nailhead, or a combination of elements, depending on your budget and needs. (We can even supply transfers only if you have your own heat press.)
The sparkly, stunning look of crystal captures every woman’s attention. It not only enhances your spa or salon’s image, so that your staff looks their best, but our stunning apparel can also generate revenue for yout with “boutique” sales. Plus, your customers become a sparkly “living” billboard for your salon or spa.
Want to make sure that your clients know you appreciate their business?
Your gift of a sparkly, attractive crystal shirt is a unique way to show that appreciation, while providing you free advertising!! They’ll look good and so will you!
Lastly, our Sparkle Plenty Designs custom crystal apparel is a great way to promote team building with your staff.
Think about it…would you feel better wearing a screen-printed tee, or a beautiful crystal shirt that others will surely notice – and compliment you and your customers on.
We will also give you tips and ideas for promoting your salon or spa with your new bling!
We at Sparkle Plenty Designs look forward to hearing from you!
~ Call us today 800-952-0446 and let us crystallize you and your brand ~
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